Designing a logo is as easy as slapping together a shape or two and some type…or at least that is what some companies would have you believe. Regardless of what they say, there really is a lot more to creating a logo that will have the impact you want. A great logo design takes a […]

To increase your chances of making a winning landing page, there are some common rules of thumb for making it great, although there is no exact formula. Though this blog entry is a great place to start as you make your next landing page design, you should continually test variations to improve your conversion metrics. […]

A few years ago, the fantastic new way to gain search traffic was long-tail keywords. Competition was lower, it was relatively simpler to optimize for pages that targeted such keywords, and rankings were simple to attain. Long-tail keywords took the SEM industry by storm just seven years ago. In that time, many of forgotten how […]

The not so secret weapon as you build your authority and brand is blog commenting. This is not about littering do follow blogs that you find with links or engaging in comment spam. Instead, I am talking about tapping into the attention of creators by cutting through the clutter. You first need to understand the […]

For an array of reasons, most marketers agree that you should blog often, though it does not need to be every day. But, increasingly many are coming around to the way of thought that publishing more can create a liability for your site, and blogging a lot may not be the be all end all […]