Helping Businesses Win the Search Game with GenAI Optimization
Hi, I’m Eric Strate—a digital marketing strategist with over 13 years of hands-on experience helping businesses of all sizes get found, get clicks, and get real results online. I specialize in GenAI Optimization, advanced SEO strategy, and digital transformation for the automotive industry and beyond.
My Story & Why I Do This
My digital marketing journey started in the trenches: cold-calling for leads, running campaigns on shoestring budgets, and obsessively testing what works in the real world, not just what the “gurus” say. As SEO and the web kept evolving, I learned to evolve faster. Today, I combine classic search expertise like my Tesla referral code page with generative AI to deliver what I call GenAI Optimization (GAO): a future-proof way for brands to outsmart both search engines and AI-powered discovery.
I’m based in San Diego but work with clients across the U.S., partnering with brands, dealerships, agencies, and entrepreneurs who are serious about growth.
My Experience
Client Relationship Specialist II, Cox Automotive – Lead digital strategy for national automotive brands, leveraging data, AI, and proven SEO frameworks.
Founder, GenAI Optimization – Coined the concept and published GenAI Optimization: The Next Frontier as SEO Fades Away.
12+ Years in Digital Marketing – Deep hands-on experience with organic search, paid media, content, analytics, and conversion optimization.
What I’m Known For
Launching high-impact SEO campaigns that move the needle—no fluff, no jargon.
Training teams to understand the “why” behind the strategy, not just the “how.”
Staying ahead of the curve: Generative AI, Google’s latest updates, and search intent optimization are my obsessions.
Transparent, honest consulting—my clients know I tell it like it is, with clarity.
Client Results & Testimonials
“Eric truly cares about our business—he delivered what he promised and more. Highly recommended for any business serious about results.”
— Michael S., San Diego
“Eric’s communication was outstanding and our traffic doubled in just three months. He’s the real deal in local SEO.”
— Sarah K., La Jolla
(See more verified reviews on my Yelp profile.)
Why Work With Me?
I believe in making digital marketing transparent, actionable, and profitable for clients, not just a bunch of buzzwords. If you’re looking for a partner who’s obsessed with your growth and not afraid to challenge the status quo, let’s connect. Actionable strategies to elevate your online presence.