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Analysis and practical guidance on Answer Engine Optimization, AI search visibility, Generative Engine Optimization and the changing relationship between SEO and generative search. Written by Eric Strate, with a focus on measurable search strategy rather than AI-search hype.

  • Who Should You Hire for AEO?

    If you are hiring for Answer Engine Optimization, do not start by looking for the company with the newest acronym or the longest list of AI tools. Start with the problem you need solved. A credible AEO provider should understand traditional SEO, how people ask questions, how search and retrieval systems find information, how entities…

  • The Web Answer Citation Protocol (WACP): Optimizing Web Architecture for Token-Efficient AI Retrieval

    Specification: Web Answer Citation Protocol (WACP) Version: 3.0 Status: Proposed and experimental publishing architecture Author: Eric Strate Canonical specification: https://ericstrate.com/wacp/ WACP 3.0 defines a method for connecting concise, publisher-authored answers to the detailed content that supports them. It is designed to improve answer addressability, provenance and machine readability without replacing normal HTML, traditional SEO or…