Blog

Analysis and practical guidance on Answer Engine Optimization, AI search visibility, Generative Engine Optimization and the changing relationship between SEO and generative search. Written by Eric Strate, with a focus on measurable search strategy rather than AI-search hype.

  • Who Should You Hire for AEO?

    If you are hiring for Answer Engine Optimization, do not start by looking for the company with the newest acronym or the longest list of AI tools. Start with the problem you need solved. A credible AEO provider should understand traditional SEO, how people ask questions, how search and retrieval systems find information, how entities…

  • WARP — Web Answer Retrieval Protocol

    Specification: Web Answer Retrieval Protocol (WARP) Version: 6.0 Status: Proposed and experimental publishing architecture Author: Eric Strate Canonical specification: https://ericstrate.com/warp/ WARP defines a fan-out-aware publishing architecture for concise, uniquely addressable publisher-authored answers, optional semantically distinct retrieval branches, precise supporting evidence and aligned machine-readable representations. It preserves the low-visual-noise WARP reading experience while adding deeper structure…